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It seems today that every publisher is putting out Freemium titles, testing the waters on this new pricing infrastructure. More often than not it leaves us gamers screaming and tearing our hair out wanting a full experience off the bat. Then after what seems like hundreds of titles one is released that is captivating. This is Happy Street.

If you’re new to the town builder concept let me break it down for you, if you’re an old hand…bear with me. You’ve got some coin and you’re going to create your town from scratch by building up shops, homes, and a chunk of other stuff. The more you upgrade something the more it costs as well as taking a bit longer to complete the object. You can spend some real cash to speed up the process and as you may assume this method is expensive and this is how the publishers earn a living off of their “free” games.

Now that you know how this works, let me say that Happy Street does follow this formula but it gives you so much to do that you will rarely mind waiting (I’m level 15 and I’ve never spent a dime). There’s a variety of missions that although are similar, for some reason feel different from one another. You might need to collect a certain amount of wood, craft something, or throw a fiesta. It kept me eagerly pushing through objectives.

Part of the reason Happy Street does this so well is that there are diversions while you wait to accomplish a mission. You can go fishing, collect rocks, help the adorable town folk find each other…. It’s this right here that makes the waiting doable and worthwhile.

Last thing is Happy Street continues to throw currency at you so that you never have to spend a dime if you don’t want to. More shockingly is that the general experience is not put to a halt like every other Freemium title we’ve encountered. If you’ve been looking for a fun game, Freemium or not, we highly recommend Happy Street.

The Bottom Line: 10/10 (Amazing!)

If the cute graphics aren’t enough to tie you in, the ability to always do something new in Happy Street makes this easily the best Freemium title that we’ve ever put our hands on. Happy Street is Freemium gone right.